Throughout Lori Senecal’s career in advertising, she has seen a lot of success for herself, her companies, and her clients. She recently made the decision to retire from the advertising industry altogether and resigned from her role as global CEO of Crispin Porter + Bogusky. Crispin Porter + Bogusky is an advertising firm that was founded in the year 1988 in Miami, Florida. Lori Senecal’s resignation from the position of global CEO of CP+B happened in December 2017.
Prior to her position at Crispin Porter + Bogusky, Lori Senecal was the executive chairman and global chief executive officer of Kirshenbaum Bond Senecal + Partners. Kirshenbaum Bond Senecal + Partners is an advertising agency that is located in New York City but operates around the world. While with KBS, Lori Senecal operated the company as not only an advertising agency but a brand-builder. The team at KBS consisted of entrepreneurs and inventors that focused on creativity to achieve success for their company and their clients. Check out huffingtonpost.com
Lori Senecal announced her departure from Crispin Porter + Bogusky in the spring of 2017. After the news, CP+B started their search for her successor. When Lori Senecal began at Crispin Porter + Bogusky in early spring of 2015, she and the company’s chairman Chuck Porter had drawn out a plan to handle her eventual departure. Now that she has left, that plan was put into action. Lori Senecal was the first global CEO of the international advertising agency.
Hired for her genius in management, Chuck Porter believes that Lori Senecal’s time with Crispin Porter + Bogusky was far more beneficial that he had intentionally predicted. She increased the company’s presence globally and handled large advertising campaigns with companies like American Airlines and others.
Senecal graduated from McGill University where she earned a bachelor’s degree in Marketing and Finance. After graduating, she began her professional career by co-founding the company McCann Erickson where she stayed for four and a half years. You can visit youtube.com