Norman Pattiz announced results of a series of studies done on advertising tests across five different products with five major national consumer brands and service categories. Some of these brands were well-known while others were being introduced to increase awareness.
It was the first study research of pre- and post-campaign brand lift for podcast advertisers ever done. The survey was conducted by Edison Research Vice President of strategy,Tom Webster, over the last half of 2016. Learn more about Norman Pattiz: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz and https://podcastone.com/About-Us
Edison research conducted three different surveys in 2016 for PodcastOne to determine the strength of podcast advertising for five national brands. Each brand was given the same advertising methodology and a constant advertisement period which was 4- 6 weeks on those podcasts. Online surveys were also conducted before the campaigns started.
The key results from the research include over 60 % of listeners mentioned a particular grocery brand post- study and 7% in the pre-study.Moreover, in the post-study over one-third of the audience had a fair opinion of an automobile aftermarket product and 18% in the pre- study with 22% in the post-study considering using a lawn and garden and 16% in the pre-study.
Also, awareness of an individual campaign message for an automobile aftermarket product from post-study to the pre-study increased by 60%and by 76% for a casual dining restaurant. Another key finding announced by Norman Pattiz was thatunaided product awareness rose 47 % from the pre-study to the post-study for a financial service product. For an automobile aftermarket product, it grew by 37% and 24% for lawn and garden product.
These results showed podcast audiences were receptive to brand messages and the demand for those brands was high. Podcast advertising has a positive effect on a variety of key effectiveness measure providing enhanced brand impact.
Norman Pattiz is the Founder and Executive Chairman of PodcastOne. Norman is also the founder of Westwood, a company which under his leadership was branded America’s largest provider of news, sport, traffic programming and talk to the Broadcast Industry. In 2010, he launched Courtside Entertainment Group for quality programming and in 2012 he launched PodcastOne.
Pattiz graduated from the University of California. He has served in a vast array of media platforms and received the giant of broadcasting award from the Library of American Broadcasting. Norman Pattiz is keen about the ideas he gets daily and implements them.